Pulse Programs and Clients — Pulse Health & Wellness Essential Marketing

Driving egg consumption through targeted health professional-to-consumer outreach, delivering the right message to the right professional.

Establish a baseline for current awareness and recommendation habits of pediatric, primary care, and women’s health professionals regarding eggs, the perceived nutritional value of eggs, and awareness of Egg Nutrition Center.
Increase awareness of the nutritional value of eggs to pediatric, primary care and women’s health professionals.
Get health professionals and caregivers excited about the new Dietary Guidelines for Americans that recommended eggs for infants and toddlers for the first time ever.
Increase awareness of the recommendation by the American Heart Association that eggs are now recommended for healthy adults as part of a heart-healthy diet.

Multiple waves of outreach to 7,500+ health practitioners, including primary care, family practice, pediatric, and women’s health professionals
Messaging customized to maximize relevance to patient base and practice
Educational materials for both professionals and consumers, supported by digital outreach
Consumer reach upwards of 750,000

Customized kits for primary care, family practice, pediatric, women’s health professionals, (MDs, RNs, NPs, PAs) and nutrition professionals (RDs, RDNs, LDNs, CDEs) who counsel targeted patient populations

Significant increases in egg favorability and awareness of key health benefits of eggs
87% favorable impression of eggs as a suitable, nutritious food for people at risk of heart disease
Significant decrease in concerns about cholesterol
93% intent to recommend eggs to their patients
81% of consumers more likely to purchase and eat eggs after receiving educational material from their health professional
“Based on the information we receive via Pulseconnect, we will consult and refer patients to the Egg Nutrition Center so we and they will benefit from its resources.”