Case Study: Outreach Across the Portfolio
A customized professional outreach platform that reaches the right consumer through the right professional about the most relevant product.
The Goal
Educate target health professionals about fairlife ultra-filtered milk
Highlight the fairlife product(s) most relevant to the conversations the health professional is having with patients and clients
Arm the health professionals with the resources and materials they need to educate patients and clients about fairlife products—and recommend the brand by name
The Program
20,000+ targeted health professional touches over 3 years reaching 1MM+ consumers
Sampling and couponing to drive patient engagement and reinforce portfolio breadth and suitability
Professional education, product samples, coupons and branded consumer materials focused on the benefits of fairlife
Research with professionals and consumers to measure the impact of the program
Targeting
Targeted for pediatric, family health, internal & primary care professionals, bariatric & weight management professionals based on the relevant product, whether core ultra-filtered milk, fairlife with DHA, or Nutrition Plan
Engage professionals in key markets and geographies to align with retail distribution and brand strategy
Content & Creative
Results
Ongoing research showed that between 86% and 95% of each targeted professional segment was recommending fairlife products due to the outreach
Consumer research showed that 70% had purchased or intended to purchase fairlife products as a result of the recommendation from their health professional
Time to See What Pulse Can Do For You
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