Smart Companies Adapt Early to Meet Consumers' Needs
We open this month with our recent blog about how brands that had already evolved their health professional marketing efforts before the pandemic were able to execute those plans more effectively and efficiently during the last sixteen months—and not scramble like the brands that were forced to make major adjustments. We know this because shortly before the pandemic we performed a Benchmarking Study to identify the best practices of healthy brand marketing. To learn more about our study, contact us.
The subsequent articles remind us how crucial it is for healthy brands to address consumers’ needs and values, be transparent, and reach them where they are—through the right channels. Whether those consumers are seeking specific “wellness moments” or are looking to improve their overall health, they seek information from the most trusted resources: their health and wellness professionals.
Pulse Perspectives
Blog: What did the pandemic reveal?
We take a look back at which brands had an easier time continuing with their marketing plans over the last fifteen months.
Health & Wellness Marketing News
More Americans are actively improving their wellness
By Elizabeth Crawford in Food Navigator
Consumers are taking control of their own well-being and self-care through “achievable wellness moments.” Nutritious foods and drinks are helping them attain their goals.
By Sam Danley in FoodBusinessNews.net
Consumers want healthier salty snack, bread, and baked food options, but not all people who want healthy food have access, for a variety of reasons.
Transparency in a trust economy
By Kristina Hurtig in Winsight Grocery Business
In addition to their offering consumers Good, Better and Best nutritional ratings to its products, this company is improving other components involved in—and transparency about—how food reaches consumer, such as racial injustice, sustainability, and traceable supply chains.
IFIC: Americans are paying more attention to ingredients, looking for ‘clean,’ ‘natural’ options
By Elizabeth Crawford in Food Navigator
Consumers care about what they eat, and they are looking more closely than ever at the ingredients lists on their food. But some seek whole foods and others, plant-powered foods. Will this shape up to be a head-to-head, steel cage match?