Pulse Perspectives

Keep up with trends, analyses, and forecasts in the world of marketing healthy brands.

Guest User 7/19/22 Guest User 7/19/22

Why Legacy CPG Companies Often Struggle to Emulate Upstart Brands

Legacy CPG companies—the big fish—are chasing the success of small fish upstart brands. But legacy brands continue to make some key mistakes that often sink their chances to generate the same buzz and success in the health & wellness space.

Guest User 7/5/22 Guest User 7/5/22

The Data Is In: Consumers Trust Health Professionals Most

Once again, IFIC’s Food and Healthy Survey shows that health professionals are the most trusted source of consumer guidance for consumers.

Guest User 3/30/22 Guest User 3/30/22

22 Years of Lessons Learned

This month Pulse Health & Wellness is celebrating its 22nd anniversary. In this post, we are sharing some lessons learned

Brian Levy 2/10/22 Brian Levy 2/10/22

Health Practitioners Help Drive Orgain’s Success

You undoubtedly read this past week about Nestlé's plans to acquire a majority stake in Orgain, a leader in plant-based protein products. Certainly, the brand's success can be attributed to a number of factors, but, from our perspective, there is one factor in Orgain's rise that differentiates it from many other brands, not only in its category, but in the health & wellness space altogether.

Guest User 10/18/21 Guest User 10/18/21

What’s In It For Health Professionals?

The world of wellness influencers continues to be dicey for healthy brands to navigate. The Washington Post recently published an exposé on the links between wellness influencers and the anti-vaccine movement. Combined with the congressional testimony this week by the Facebook whistleblower Frances Haugen about how Facebook’s algorithms prioritize content that foments hatred and spreads misinformation, it should make any brand marketer extremely cautious about how they are utilizing digital platforms and content creators.

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