"70 percent [of medical students] who have had some degree of nutrition education state that it has directly influenced the manner in which they care for patients and themselves."

Yet, many medical students are receiving limited exposure to nutrition education and training.

We've encouraged healthy brands to go beyond a health headline and add meaningful content and context to the messages they deliver to consumers looking to live a healthier lifestyle.

So, it wasn't surprising to us to read this recent article by Elizabeth Crawford at FoodNavigator about research Jenny Craig has conducted that supports this very idea.

Over the holiday break, you may have missed this fascinating article by Max Read in New York Magazine.

We have written a lot about the issues related to digital advertising and marketing, but Read gets at the heart of the question: "How much of the internet is fake?"

The answer may surprise you.

Every day it seems, there’s another story in the news about cannabidiol, or CBD, a compound found in cannabis that lacks the psychoactive effects of THC. CBD appears to offer myriad benefits for stress reduction, anxiety relief, sleep promotion, and even epilepsy.

 Some hail it as the second coming—a naturally occurring miracle ingredient that is a cure-all for what ails the world right now. But the benefits are mostly unproven and few are yet backed up by significant scientific study.

Things are changing fast and furiously out in our crazy world.  It’s becoming harder and harder to differentiate your brand, let alone build trust and credibility with consumers and other stakeholders.  Whether you’re at the beginning of your planning process or putting the finishing touches on it, here are three things to consider as you move into 2019.