Pulse Perspectives

Keep up with trends, analyses, and forecasts in the world of marketing healthy brands.

When it Comes to Activating Mom, Education is Key

From birth on, every conversation between a pediatric professional and Mom is a unique opportunity for education. These four keys can help pediatric professionals educate and motivate Moms to make healthy food choices for their little ones.

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The Saying is True—You Are What You Eat

While you shouldn’t take the saying too literally, the message behind it is true. What you eat has a significant impact on your overall health and how your body functions. According to an article published by Harvard Medical School, your diet even affects your emotions and behavior.

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The Changing Face of Health & Wellness at the Grocery Store

As living a healthy lifestyle has become more and more important to a growing number of Americans, consumers have turned to a wide range of sources for guidance. Health professionals remain the most trusted source, but grocery retailers are investing more dollars in an effort to become a bigger part of the health & wellness equation.

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Food Waste Is Costing Americans $1,500 a Year

According to this Food Navigator article, food manufacturers are looking to reduce food waste by standardizing food date labels. In the meantime, a bit of basic education about the difference between “sell by,” “use by,” and “best before” could save your patients and clients some of their hard-earned cash.

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