Rather than promoting an unrealistic, and potentially unhealthy lifestyle, health professionals provide consumers with expert advice catered to their individual needs and influence their decision making in a positive way. How can your healthy brand utilize health professionals’ influential power? Follow these key steps.

In recent years, as marketing options have increased, so has the demand for specialty agencies. When it comes to food and nutrition, finding a specialty agency that fits with your brand is especially important.

Finding ways to offer consumers transparency while building trust and credibility is vital to the success of any healthy food brand.

Here’s a look back at the trends from 2017 that we believe will continue to have a lasting impact on the health and wellness world in 2018 and beyond.

The Academy of Nutrition & Dietetics celebrated its 100th anniversary with a jam-packed Food & Nutrition Conference & Expo in Chicago last month. Unlike other years, our key take-aways had less to do with food or ingredient trends, and more to do with shifts in how food companies are using FNCE to engage with registered dietitians.