Health professionals are not only an effective way to build trust and credibility, they also build on what direct-to-consumer already does well—keeping your brand ahead of the curve.

Despite the fact that e-commerce sales are growing, brick-and-mortar stores still remain the dominant player in the retail environment—and that doesn't appear to be changing anytime soon. 

If a healthy brand wants to engage in a truly authentic conversation with consumers, nothing beats a health professional. 

Long before the term “influencer” was ever conceived, health professionals have been driving the behavior and choices of the Americans they counsel, advise and train.

Conversations about proper nutrition are frequent during the first months of a child's life, however much of that nutritional advice tapers off after the 6-month milestone. Communicating with new parents through the pediatric professionals they trust most is an effective way for brands to provide them with the credibility and nutritional information they desire.