It’s no longer enough for brands to simply offer healthy options, it’s also up to them to make sure consumers are well-educated on the subject.

While parents may hear of your brand from a friend or see it on social media, they likely won’t try it until they run it past their pediatric professional. Luckily, with 12 visits over the first two years, brands have lots of opportunities for influence.

Sugar consumption is top of mind for consumers, and it’s changing the way they think about food—and grocery shop. For brands that can help consumers address their concerns with sugar, the opportunity has never been greater.

This year marked the 38th annual Natural Products Expo in Anaheim, CA. Though it can be overwhelming, Expo remains a valuable learning experience and a unique opportunity to keep up with industry happenings. Bonnie Johnson, MS, RD, an Expo West oldtimer, shares her takeaways from this year’s expo.

It’s more important than ever that healthy brands make it a priority to break through the messaging clutter and effectively communicate the benefits of their healthy offering through a trusted source.