Pulse Perspectives
Keep up with trends, analyses, and forecasts in the world of marketing healthy brands.
Out of the Bubble and into the Store
The food industry, like any industry, has its fair share of trade publications and dedicated news sources—not to mention significant coverage from mainstream news sources.
And like with most forms of media today, this coverage tends to focus on what’s new, what’s different, and now more than ever, what’s click-worthy.
The Muddy Waters of the Clean Label
As consumers are becoming more conscious of their food choices, and paying more attention to claims and labels, it’s crucial that they’re properly educated.
5 Lifestyle Habits for Healthier Lives
Contrary to popular desires, there’s no one diet, pill, shake, exercise program, or supplement that will help consumers increase the length or quality of their life. Rather, it’s a combination of these 5 healthy lifestyle choices.
"I'm So Confused"
We can’t predict what’s next for fats or any other food category. But what we can predict with 100% accuracy, is that the key to getting consumers to take action always relies on a better-informed consumer.
Why Are Healthy Brands Behaving Irrationally?
Last month, the International Food Information Council (IFIC) released the results of their 2018 Food and Health Survey. Over the years, we’ve noticed patterns in the survey results but one in particular continues to stand out year after year—consumers trust and rely on health and wellness professionals more than any other source of information.
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