If your role is to create and execute a marketing plan for a healthy food brand, these trend reports might seem like a quagmire. It is important for you to remember that while these reports are all true, none is the end-all and be-all overview. Each one represents a snapshot in time. That is true with any survey of consumer habits.

We know from experience how difficult it can be to translate science-based facts into easy-to-understand nutritional information for everyday use. That’s why this report from Information is Beautiful—and the way the data is displayed—made us smile and want to share it with you.

Three years ago Ben Jacobson in Marketing Land argued that there is no more effective way to get a brand message out into the world than to forge “real, mutually beneficial, long-term relationships with people who have engaged, relevant audiences.” He referenced Linquia’s The State of Influencer Marketing 2017 survey which reports that 81 percent of marketers see engagement metrics as their top success indicators.

In a Food Navigator interview this month, CHOMPS CEO and co-founder Pete Maldonado identified the “what happens next” once your brand has raised millions and ridden the growth curve of increasing distribution: building market sustainability.

“It's no longer a race to raise the most money or land the most new points of distribution,” said Maldonado on his LinkedIn profile while sharing the interview.

If you were doubting the effectiveness of marketing to healthcare professionals right now, think again. Everywhere we look, we see that more people are visiting their doctors in person, and that is a good sign for heathy food brands.

As we discussed in a July blog, the Texas Medical Association ranked doctor’s offices as “low to moderate” places of risk—they are safe places to be right now.