The world of wellness influencers continues to be dicey for healthy brands to navigate. The Washington Post recently published an exposé on the links between wellness influencers and the anti-vaccine movement. Combined with the congressional testimony this week by the Facebook whistleblower Frances Haugen about how Facebook’s algorithms prioritize content that foments hatred and spreads misinformation, it should make any brand marketer extremely cautious about how they are utilizing digital platforms and content creators.

The world of wellness influencers continues to be dicey for healthy brands to navigate. The Washington Post recently published an exposé on the links between wellness influencers and the anti-vaccine movement. Combined with the congressional testimony this week by the Facebook whistleblower Frances Haugen about how Facebook’s algorithms prioritize content that foments hatred and spreads misinformation, it should make any brand marketer extremely cautious about how they are utilizing digital platforms and content creators.

With a link to a recent blog about which companies were more prepared for marketing during the pandmic, we also see articles that show how companies are addressing consumers’ needs and values, showing transparency , and reaching them where they are.

As the pandemic continues to improve and the economy is steadily returning to pre-COVID form, our clients ask us what lessons we learned about marketing healthy brands to and through health professionals in the last 15 months.

The most common question we get from clients is: "What has changed?" They are often surprised by our answer: "Not as much as you may think."